Feb 20, 2024
Want to add
strategic pricing to your marketing tool box? Go
to InteliChek or
call 877-827-7273 and ask about our InteliShare
Series!
InteliShare contains
all of our promotional tools that you can use to promote your
favorable prices, including our InteliAds, the printable flyers
that you can show off in easel displays, InteliMedia, for your
Digital Media Boards AND InteliWidgets, so you can show off price
comparisons on your website and even let your customers schedule
from the widget.
I LOVE the written word. And I love mixing media involving the
written word. One of my favorite collaborations happened last
December when The Multi-Point Inspection Podcast teamed up with
Dealer Marketing Magazine, in which the publication wrote two
different articles from one of our podcast episodes.
So I thought it would be cool to reverse engineer that
project, by making a podcast episode from a LinkedIn article
written by AJ
Holst titled
Creative Strategies to Boost Customer Retention in Dealership
Service Departments.
What We Talk About:
1. Personalized Service
One of the most effective ways to enhance customer retention
is by providing personalized service. By developing a customer
database that captures details about their preferences, past
purchases, and service history, dealerships can tailor their
offerings to meet individual needs.
2. Loyalty Programs
Implementing a loyalty program can significantly contribute to
customer retention. Such programs offer incentives and rewards to
customers for their continued patronage.
3. Service Reminders and Follow-ups
Regular communication with customers is vital for customer
retention. Dealerships should send out service reminders to
customers to ensure they don't miss important maintenance
intervals. These reminders can be personalized based on the
customer's vehicle make, model, and service history.
4. Enhanced Waiting Areas
The waiting area experience plays a significant role in
customer satisfaction and retention. By transforming the waiting
area into a comfortable and engaging space, dealerships can improve
the overall customer experience.
5. Mobile Service and Pickup/Delivery
Offering convenient service options can greatly enhance
customer retention. Dealerships can introduce a mobile service
where trained technicians visit the customer's location to perform
routine maintenance or repairs. Additionally, providing
pickup and delivery options for customers who are unable to bring
their vehicles to the dealership eliminates a major hurdle.
6. Educational Workshops and Events
Educational workshops, new owner clinics, and events benefit
customers and position the dealership as an authority in the
automotive field. Hosting workshops or seminars on topics like
vehicle maintenance, safety, or new technology advancements can
attract customers and generate interest.
7. Online Service Scheduling and Self-Service
Options
In today's digital age, providing online service scheduling
and self-service options is crucial. Develop an easy-to-use online
platform where customers can schedule service appointments, track
the progress of their vehicle, and receive updates.
8. Customer Feedback and Reviews
Customer feedback and online reviews have a significant impact
on customer retention. Encourage customers to provide feedback and
reviews of their service experience.
9. Cross-Promotion with Sales
Department
Collaboration between the service and sales departments can
create synergies that lead to increased customer retention. By
partnering with the sales team, dealerships can offer incentives
for service customers who may be considering a new vehicle
purchase.
10. Community Involvement
Engaging with the local community is an excellent way to build
a positive image and enhance customer retention.
Music: