Jan 16, 2024
Want to add
strategic pricing to your marketing tool box? Go
to InteliChek or call 877-827-7273 and ask
about our InteliShare Series!
contains all of our promotional tools that you can use to
promote your favorable prices, including our InteliAds, the
printable flyers that you can show off in easel displays,
InteliMedia, for your Digital Media Boards AND InteliWidgets, so
you can show off price comparisons on your website and even let
your customers schedule from the widget.
After 2020, it became apparent to many that more emphasis
needed to be placed on the fixed-ops side of dealerships.
After Covid-19, supply chain issues and astronomical
automobile prices helped shine a light on what is now fully
accepted as the backbone of the dealership--the service
department.
And seemingly overnight, a booming industry was born with
fixed operations at its center. The back of the store had become
the belle of the ball, with podcasts, marketing and AI all wanting
a turn on the dance floor.
But a select few had been screaming this from the mountain
tops long before COVID-19 became part of the vernacular.
And April was ringing the marketing bell for fixed ops as far
back as 2016.
April Simmons is the Corporate Internet and Marketing Director
for Horne Auto
Group.
What We Talk About:
-
2016 April Starts Focusing On Marketing For Service
-
What April Sees For Fixed Ops in 2024
-
Preparing For EVs
-
How Dealerships Need To Work Together For The Best ROI w/EVs
-
Direct To Consumer
-
InteliChek/Fixed Ops Digital
-
Hyundai Dare To Compare
-
Other Profit Centers/Being Proactive In Service
Music